About Me
I help business owners figure out why their Meta ads aren’t converting.
I’ve been in paid media for 10 years, managing campaigns across North America and Latin America with budgets over $100,000 a month across Meta, Google, and Linkedin. I’ve reviewed everything from corporate accounts to small businesses, ecommerce brands, product-led startups, and coaching offers.
I’ve also been consulting for the past 7 years, which means I’ve seen the patterns. Most accounts don’t fail because of one dramatic mistake. It’s usually tracking issues, messy structure, or scaling before the foundation is ready.
I’m here to look at the data, tell you what’s actually going on, and help you fix it.