Do you know whether your emails are landing in your reader's inbox?
Or do they land in spam?
If you don't know the state of your email deliverability, you are not optimising your email marketing efforts, no matter how good is your email copy.
So stop guessing and get a deliverability audit done.
Book a session with me if you need help. This is a paid service.
You'll receive a report of the state of your email and the steps you need to get better inboxing.