gregwatson@gregwatson.com
Dr. Greg Watson is a Professor of Entrepreneurship, educator, and serial entrepreneur who has launched and advised more than a dozen ventures across business, technology, media, and education. He brings a rare combination of academic rigor, real-world entrepreneurial experience, and strategic clarity to every conversation.
With over 20 years of teaching and leadership experience, Dr. Watson has taught entrepreneurship, business management, marketing, ethics, and innovation at institutions including the University of Arizona, Arizona State University, and Pima Community College. He holds a PhD in Business with an emphasis in eCommerce and Entrepreneurship and has served in senior academic leadership roles focused on curriculum development, online learning, and faculty development.
Dr. Watson’s work centers on helping entrepreneurs, educators, and organizations design businesses and systems that are sustainable, scalable, and human-centered. His approach emphasizes customer empathy, disciplined execution, ethical decision-making, and long-term value creation—rather than hype-driven or passion-only entrepreneurship.
He is the founder of Entrepreneurship Essentials, an education and consulting platform dedicated to practical, applied entrepreneurial learning, and is the author of an upcoming book on the Balanced Framework, which explores how entrepreneurs can build ventures that are successful without sacrificing personal, organizational, or ethical integrity.
In addition to his work in entrepreneurship education, Dr. Watson regularly consults with startups, small businesses, nonprofits, government agencies, and international delegations on topics such as:
Entrepreneurial leadership and mindset
New venture development and validation
Business strategy and organizational design
Digital marketing, SEO, and growth systems
Ethics, governance, and responsible innovation
Workforce-aligned education and curriculum design
What to expect from a session:
Conversations with Dr. Watson are thoughtful, direct, and outcome-focused. Whether you are exploring a new idea, refining a business model, seeking strategic guidance, or navigating leadership challenges, sessions are designed to provide clarity, structure, and actionable insight grounded in real-world experience.
If you’re looking for practical insight grounded in experience—not theory alone—this conversation is designed to help you move forward with confidence and intention.
