Jayne Carmichael Norrie

Mouseflow Analysis: One-Time Audit with Ongoing Optimization Options

🔍 Understand User Behavior & Optimize for Conversions

A deep-dive into how visitors interact with your website, uncovering friction points and opportunities to improve conversions.

One-Time Audit – Fixed Price: £450

✔ Mouseflow Setup – Proper integration of tracking code on your website.

✔ Full Website Session Analysis – Expert review of session recordings to identify key issues.

✔ Categorization of Key Recordings – Organized for easy reference and future use.

✔ Comprehensive Report & Action Plan – Clear recommendations for restructuring, A/B testing, and optimizing user experience.

Upgrade Options: Monthly Retainers

🔹 Growth Plan (£500/month) – Ongoing weekly analysis & reporting.

🔹 Optimization Plan (£900/month) – Includes implementation of optimizations & data-driven experimentation and A/B testing.

Meta Ads Setup: Build the Foundation for Ad Success

📈 Ready to Launch High-Performing Meta Ads?

We provide an all-inclusive setup for your Meta ad campaigns, ensuring your business has a solid foundation for success.

What’s Included:

• 🛠️ Business Presence Setup: Create essential assets like Facebook pages and domains.
• 💡 Audience Configuration: Build and define audiences using customer data and strategic targeting.
• 🎯 Pixel and UTM Tracking: Set up detailed tracking to monitor campaign performance.
• 🔗 Advanced Link Tracking: Custom UTM creation for assets such as websites or sleek.bio.
• 🧩 System Integration: Seamlessly connect all platforms for optimal functionality.

Optional Value-Add

📊 Receive a detailed summary report of your setup, complete with actionable recommendations for long-term campaign success.

💷 Pricing: £250 per half-day with a three-month minimum monthly retainer.

Upgrade Option

🚀 Looking for ongoing optimization and support? Upgrade to a Monthly Retainer for just £750/month.

This includes continuous ad performance reviews, adjustments, and advanced audience strategy to maximize ROI.

Tech-in-Residence: Your Resident Expert for Conversion-Optimized Scaling

What’s Included:

• 🌐 Landing Page Design & Development: Craft custom pages with HTML, CSS, JavaScript, and platforms like Webflow, Wix, and Squarespace.
• 🔧 Automation Mastery: Design workflows using Zapier, IFTTT, and webhooks.
• 📈 Management Expertise: Oversee Facebook Ads, email/domain setups, and onboarding funnels.
• 📊 Comprehensive Analytics: Monthly insights from Mouseflow, Oviond, and Google Analytics, complete with actionable recommendations for conversion optimization.
• 🔍 Unlimited A/B Testing: Transform clicks into customers with strategic A/B testing tailored to your audience.
• 📅 Strategic Office Hours: Weekly calls to address tech challenges, offer platform advice, and refine strategies.
• 🚀 SEO Research & Reporting: Identify traffic patterns, collaborate on architecture, and implement improvements.
• 🛠️ Customized Problem Solving: From emergency fixes to long-term planning, I’ll tackle whatever comes your way.

Optional Add-Ons & Upgrades:

• Enhanced Data Insights (£500/month): Expanded reporting and dashboard integration focused on conversion metrics. 📊
• Creative Campaign Management (£1,500/month): Hands-on support for ad creation, content strategy, and creative execution aimed at conversion optimization. 🎨
• Competitor Benchmarking (£1,000 one-time): Detailed analysis of competitor strategies and performance focused on conversion rates. 🕵️
• Scale Boost Package (£3,500/month): Includes additional hours, enhanced reporting, and team training for sustained growth with an emphasis on conversion optimization. 🚀

Facebook First Aid: Unlock Your Ad Potential

What’s Included:

• 🔍 Full Audit: Double-check account settings and audience targeting.
• 🎯 Ideal Audience Suggestions: Precision targeting for better results.
• 💸 Budget Control: Keep your costs in check—no more surprises.
• 🔄 Data Flow Advice: Optimize two-way data flow to capture leads and inform Facebook of conversions.

• A detailed checklist.
• A recorded Zoom walkthrough explaining every step.

Upgrade Option:

Discovery Call with Jayne Carmichael Norrie

What to Expect

• Custom Strategy: A deep dive into your business’s unique needs.
• Actionable Insights: Gain clarity on how to tackle challenges and drive results.
• No Obligation: This call is all about exploring possibilities and finding solutions tailored to your goals.

Business Infrastructure Audit

Why Choose Tech Tonic Studio?

• 🚀 Guaranteed Results: A minimum 200% lift in email conversions, or we don't stop working.
• 📈 Proven Success:
• 30%+ website conversion rates (vs. the typical 2–5%).
• Clients acquire profitable customers for under $0.50.
• 400% organic reach growth and sector-leading performance.
• 💼 Business-Focused Tech Experts: We blend technical expertise with a deep understanding of your business goals.
• 🔍 Tailored Optimization: Comprehensive audits to streamline customer acquisition and boost efficiency.

Our Process:

1. Comprehensive Audit: Detailed analysis of your website, SEO, social channels, and more.
2. Actionable Insights: Practical steps to improve UX, conversions, and customer engagement.
3. Rigorous Testing: Data-driven A/B testing to refine strategies.
4. Real-Time Customization: Dynamic adjustments to align with audience needs.
5. Detailed Reporting: Monthly updates for clear, informed decision-making.

The Outcome:

• Scalable growth without burnout.
• High-performing, cost-effective digital ecosystems.
• Sustainable, measurable improvements in your bottom line.

Meta Ads Creative Strategy: Build, Test, and Thrive

What’s Included:

• 🎨 Collaborative Creative Planning: Partner with you to design a visually striking and impactful ad strategy.
• 📝 Headline and Subheadline Database: Tailored ideas designed to captivate and engage your audience.
• 🌟 Audience Insights Research: Creative customer research revealing titles, keywords, and the platforms where your audience thrives.
• 🧪 A/B Testing - Creativity showing results: Test and refine ad imagery, headlines, and messaging to find the winning formula.

Optional Add-Ons & Upgrades:

• Creative Performance Report (£150/month): Track how your creative elements are driving results.
• Ongoing Campaign Optimization (£900/month): Continuous monitoring, testing, and audience refinement for top-tier results.
• Competitor Analysis (£500 one-time): Insights into competitor ad strategies and benchmarks.

Conversion Growth Engine: Maximize Results, Minimize Waste

What’s Included:

• 🛠️ CRO-Focused Planning: Work with me to refine your Conversion Rate Optimization strategy.
• 🎯 Audience Data Insights: Analyze customer analytics to define audiences and suggest data-driven tests.
• 📊 Google Analytics Deep-Dive: Detailed research with actionable Go-To-Market recommendations.
• 🔗 Automated Reporting: Setup dynamic dashboards and monthly PDF reports covering social metrics.
• 🔄 Advanced A/B Testing: Test outreach formats, such as booking flows or forms, to optimize engagement.
• 🌡️ Heatmap Analysis: Deep-dive into heatmaps to understand behavior and provide actionable website improvements.
• 💡 Landing Page Design: Create and test high-converting landing pages using platforms like Unbounce.
• 🧩 Onboarding Optimization: Evaluate and improve client onboarding processes for better retention.

Optional Add-Ons & Upgrades:

• Conversion Performance Audit (£600 one-time): Evaluate current conversion strategies with tailored recommendations.
• Monthly CRO Optimization Package (£1,200/month): Includes heatmap updates, landing page refinements, and advanced audience segmentation.
• Comprehensive Competitor Analysis (£800 one-time): Gain insights into competitor strategies to stay ahead of the game.