Power Hour with Rita Sellars – Your Formulation Chemist & Business Expert
Unlock an hour of expert insight with Rita Sellars, Chief Formulating Chemist at pH Factor.
Whether you're a startup brand, an established formulator, or someone with a bold skincare idea, this one-hour session is designed to supercharge your progress and give you tangible resources and
take-aways.
With over 25 years of experience in formulation, skin science, manufacturing scale-up, ingredient sourcing, regulatory compliance, and business mentoring, Rita brings both the technical know-how and commercial clarity to help move your idea forward with confidence.
So if you are a START-UP, think of it like this: you wouldn’t buy a house without a building report—so why would you invest thousands into product development without checking if your project is viable? For a small investment, this session could save you time, money, and future frustration by identifying challenges early and helping you make informed decisions from the start.
Your session can cover topics from START-UP QUESTIONS or more TECHNICAL & DETAILED, such as:
- What do I need to DO to start a personal care range?
- Key skin types and how to formulate for them
- Trending ingredients for face oils
- Choosing the right surfactant for acne-prone skin
- UV exposure effects on skin and protective ingredients to use
- How to cost a formula for commercial sale
- What is "stability" and "preservative" testing?
- Why your lab sample isn’t scaling up properly
- How to fix a formula that doesn’t add up to 100%
- Business strategy and project viability advice for new or growing brands
Expect a fast-paced, informative hour packed with answers, insights, and practical next steps—led by one of Australia’s most respected names in cosmetic formulation and product development.