The Outside-In Marketing Assessment for Your Business (Call #1 of 2: Learning about Your Business)
It's hard for businesses to actually see what their marketing looks like from a customer's perspective. You may see individual pieces — a website he...
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The Outside-In Marketing Assessment for Your Business (Call #2 of 2: Sharing my Findings)
On this second call, I’ll walk you through exactly what a customer is likely thinking when they encounter your brand — where you’re building cre...
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