Agenda for the call:
Introductions
Business Understanding (10 minutes)
- About your business: Understand your business industry, target audience, products/services, and unique selling proposition (USP).
- Current marketing efforts: Understand existing marketing channels, strategies, and challenges.
- Business goals: Understand your short-term and long-term objectives (e.g., increased revenue, lead generation, brand awareness).
Digital Marketing Assessment (10 minutes)
- Identify online presence: Evaluate your website's effectiveness, SEO, and social media presence.
- Brief competitor analysis: Discuss your competitors' digital marketing strategies.
- Potential opportunities: Highlight potential areas for improvement (e.g., SEO, PPC, social media, content marketing).