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Callum McIntyre

I'm Callum, a YouTube Strategist set on helping you build your channel with great YouTube Strategies.

But why trust me? I previously worked as a YouTube Strategist at Driver61 and OVERDRIVE, two industry-leading channels with a combined 350M views.

But recently, I left Driver61 to support creators 1:1, levelling up their YouTube game with data-driven strategies for content that is reaching wider, attracting more views and (most importantly!) making more money.

I’ll dive into the Analytics behind your channel, provide insights into the strategies of the most successful channels on the platform and give you real, actionable advice to leverage the algorithm to work for you!

Let's go!

60 Minute YouTube Success Consultation 📈

🔗 This Consultation
  • Analytics Deep Dive: The secrets to your growth are in there!  And we will find them together. Your specific analytics will guide us to the actionable improvements we can make, to build your viewership. 
  • Custom Strategy: We will build out a customised strategy for your niche, learning from competing channels and using proven growth strategies.
  • Actionable Changes: You will receive 5+ action items for you to make instant improvements on your channel, immediately following the call. 
  • Holistic Guidance: Whether it’s editing, writing, presenting or strategy - I can offer tailored advice from personal experience working on channels with over 300M views. 
  • Recording of the Call: 1 hour after the call, you will receive a link to an ai-transcribed recording. Enabling you to focus during the call, and removing the need for note-taking.

🤝 Why Choose Me?
I’m not just a seasoned YouTube Strategist, but someone who has been in your position before. Whether you’re levelling-up and established channel, or building from scratch - I have the experience scaling up your views. 

Speed up your growth by getting instant access to YouTube knowledge from someone who has edited, written, presented and strategised more than 350 videos on industry-leading channels. 

I believe in being data-driven when making decisions about your content, and pride myself on ‘showing my working’ so you can be confident in the strategies we create. 

📈 My Previous Experience

  1. Driver61: The largest independent Formula 1 and Motorsport channel on YouTube. Joining at 230k subscribers and grew it to over 1M. I have edited over 50 videos, written more than 250 and strategised more than 300. My second ever video reached more than 13M views!
  2. OVERDRIVE: Leading production, ideation and strategy for a 500k subscriber channel, all the way from 0 subscribers. The first video on the channel reached more than 1.5M views!
  3. Many more through my YouTube Strategist role at HeyFriends, Ali Abdaal’s done-for-you YouTube Agency.

🗓️ Book your session!
Let’s go! Book your call to level-up your channel’s growth. 

30 Minute YouTube Success Consultation 📈

🔗 This Consultation
  • Analytics Deep Dive: The secrets to your growth are in there!  And we will find them together. Your specific analytics will guide us to the actionable improvements we can make, to build your viewership. 
  • Custom Strategy: We will build out a customised strategy for your niche, learning from competing channels and using proven growth strategies.
  • Actionable Changes: You will receive 5+ action items for you to make instant improvements on your channel, immediately following the call. 
  • Holistic Guidance: Whether it’s editing, writing, presenting or strategy - I can offer tailored advice from personal experience working on channels with over 300M views. 
  • Recording of the Call: 1 hour after the call, you will receive a link to an ai-transcribed recording. Enabling you to focus during the call, and removing the need for note-taking.

🤝 Why Choose Me?
I’m not just a seasoned YouTube Strategist, but someone who has been in your position before. Whether you’re levelling-up and established channel, or building from scratch - I have the experience scaling up your views. 

Speed up your growth by getting instant access to YouTube knowledge from someone who has edited, written, presented and strategised more than 350 videos on industry-leading channels. 

I believe in being data-driven when making decisions about your content, and pride myself on ‘showing my working’ so you can be confident in the strategies we create. 

📈 My Previous Experience

  1. Driver61: The largest independent Formula 1 and Motorsport channel on YouTube. Joining at 230k subscribers and grew it to over 1M. I have edited over 50 videos, written more than 250 and strategised more than 300. My second ever video reached more than 13M views!
  2. OVERDRIVE: Leading production, ideation and strategy for a 500k subscriber channel, all the way from 0 subscribers. The first video on the channel reached more than 1.5M views!
  3. Many more through my YouTube Strategist role at HeyFriends, Ali Abdaal’s done-for-you YouTube Agency.

🗓️ Book your session!
Let’s go! Book your call to level-up your channel’s growth. 

YouTube Channel Audit 📈

🚀 Absolutely everything you need for success on YouTube. With full reviews of Analytics, detailed analysis of three recent videos as well as thumbnails feedback and audience profiles.

🔗 What Will We Cover?
  • Full-Channel Analytics Deep Dive!
  • Channel Metrics: CTR, AVD, New vs Returning Audience and much more
  • Retention Analysis: Overall channel retention and frame-by-frame breakdowns of three recent videos.
  • High-performing content analysis: Breaking down why your top videos performed, and how you can replicate this.
  • Thumbnail Analysis: Analysing your thumbnail style, ideas and performance. With recommendations for thumbnail tests to conduct, to learn more!
  • Traffic Sources: How to use YouTube's different recommendation algorithms to get your videos in front of more people!
  • Actionable Changes: You will receive 15+ action items for you to make instant improvements on your channel, immediately following the call. 
  • Recording of the Call: 1 hour after the call, you will receive a link to an ai-transcribed recording. Enabling you to focus during the call, and removing the need for note-taking.

🤝 Why Choose Me?
I’m not just a seasoned YouTube Strategist, but someone who has been in your position before. Whether you’re levelling up an established channel, or building from scratch - I have the experience scaling up your views. 

Speed up your growth by getting instant access to YouTube knowledge from someone who has edited, written, presented and strategised more than 350 videos on industry-leading channels. 

I believe in being data-driven when making decisions about your content, and pride myself on ‘showing my working’ so you can be confident in the strategies we create. 

📈 My Previous Experience

  1. Driver61: The largest independent Formula 1 and Motorsport channel on YouTube. Joined at 230k subscribers and grew it to over 1M. I have edited over 50 videos, written more than 250 and strategised more than 300. My second-ever video reached more than 13M views!
  2. OVERDRIVE: Leading production, ideation and strategy for a 500k subscriber channel, all the way from 0 subscribers. The first video on the channel reached more than 1.5M views!
  3. Many more through my YouTube Strategist role at HeyFriends, Ali Abdaal’s done-for-you YouTube Agency.

🗓️ Book your session!
Let’s go! Book your call to level up your channel’s growth. 
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