If you are launching product(s) into a new territory, the standard MBA approach is not enough to address all your risks. There is one, often missed area of research — Intellectual Property protections. It's no good if you make a big investment in launching into a territory, only to discover a competitor already has a legal monopoly on the territory.
This is where the IP Landscape engagement will minimise your risks, and help you make sure your marketing activation costs are not wasted when your launch comes to a grinding halt due to an unexpected Cease & Desist letter from a competitor.
This workshop consists of six three hour discovery and report back sessions (and a lot of back-office research and analysis). This booking is for the first Discovery session. The remaining sessions will be arranged upon confirmation. To get the most out of the sessions, We request that you block the time off so you don't receive any interruptions from the office or your phone.
We'll look at the nine Intellectual Property building blocks all businesses need to have in place to gain the greatest value from their innovations and secret sauce.
The outcome of the engagement is clarity and an action plan. You will know with a high level of certainty …
1. Your competitors – the complete list! (even the ones you've never heard of before)
2. Potential Strategic Partners?
3. Litigious Environments → Patent Trolls? Technology Roadblocks?
4. Future and current technology trends (where your competitors are investing their R&D money?)
5. Competing product development Mavericks (do you need to consider a pivot?)
6. And, a lot more …
We perform our re-search using a largely untapped, yet high quality, high certainty data source — the worldwide patent database, plus other data sources that enrich our results.
Protect and develop high value Intellectual Property assets starting with a clear landscape and plan of action.